Deputy Editor | Business Insider | 2020 – 2024
Created and executed the retail desk strategy and editorial calendar, resulting in doubled subscriptions in first year
Hired and oversaw a team of seven, collaborating with them to strengthen sourcing, deliver scoops, and frame engaging stories
Developed and implemented editorial strategies to align with the publication's goals and target audience
Collaborated with SEO, analytics, and social media teams to grow readership
Assigned and edited award-winning articles on the world’s largest retailers, including McDonald’s, Nike, and Walmart
Senior Editor | Nation's Restaurant News | 2018 – 2020
Wrote breaking news and feature stories on dining trends and the largest restaurant and delivery brands for B2B industry publication and sister publications Restaurant Hospitality and Supermarket News
Conceptualized and edited special magazine issues, including two Jesse H. Neal Award-winning issues
Moderated panels and represented company at industry events and shows
Copywriter | Apple (9-month contract) | 2017
Wrote headlines, content, and profiles for Apple.com and presented work to executives
Strategized site concept with designers, producers, brand managers, creative directors, and UX team