Microsoft’s team was looking for a way to promote their AI assistant, Copilot, and highlight how generative AI can benefit marketers and advertisers. Working with Adweek’s Branded Content Studio, I created a five-part story focusing on critical topics for Microsoft, like AI prompts and personalization. The result is an immersive experience that educates, entertains, and hits Microsoft’s business objectives.
View the full Microsoft Advertising immersive.
Apple was looking to expand awareness and understanding of Tap to Pay on iPhone, a payment solution for small businesses.
Working with the Kettle team, I wrote headlines, body copy, and business profiles for the new page. I also collaborated with legal, brand managers, and designers to ensure accuracy, maintain brand voice and style, and achieve brief objectives.
As a senior editor at Nation’s Restaurant News, I regularly interviewed industry folks and obsessed over how delivery and technology transformed the restaurant industry. I also wrote daily news and feature stories and edited various sections and special issues of the magazine, including two Jesse H. Neal Award-winning issues.
'Finding a Restaurant's Place' - 2020 Neal Award for Best Single Issue
'Teen Vision' - 2019 Neal Award for Best Single Issue
Select work:
Why restaurant accessibility is a win for customers of all abilities
The end of double-cupping is here, says Dunkin’
Uber Eats strategy: lead market or leave market
How Applebee's is getting its groove back
What currency says about who is welcome
Why your digital search presence is your most important real estate
Paul Kahan helped make fine dining more casual
The name is Dunkin’, just Dunkin’
On loving and losing teen labor
Fast casual creeps upscale (May 2018)
It’s high time for restaurants to pay attention to marijuana
Carl’s Jr. breaks up with Hardee’s. It’s a conscious uncoupling
Apple highlights stories from real classrooms around the world to illustrate the versatility and usability of its products. I was lucky enough to work on a few of these through my work with Kettle. Collaborating with Apple’s education team, I wrote headlines and copy for the success stories on Apple.com.
As a deputy editor at Business Insider, I oversaw the team covering the world's largest retail and restaurant companies, including Walmart, McDonald's, and Target.
I hired and managed a team of seven journalists and regularly assigned and edited breaking news, trend analysis, and feature pieces.
Editing:
Gen Z is the 'dupe' generation
Walmart's delivery program is having an identity crisis. Some drivers aren't who they say they are.
SABEW Honorable Mention: Inside Nike's high-profile gender discrimination lawsuit, where plaintiffs claim unequal pay and more thanks to a 'boys' club' culture
34 retail-technology power players revolutionizing how brands operate and customers buy
Writing:
When I write about businesses, I'm often asking two questions: 'What problem is this business solving?' and 'How does everyone feel about it?' To get the answers, I speak to business owners, employees, customers, analysts, and experts.
My business reporting has appeared in Business Insider, The New York Times, The Wall Street Journal, and many others. I've covered well-known companies, like Peloton, as well as startups you've likely not heard of, yet.
Select work:
The Wall Street Journal:
Rowing Is Growing at the Gym (PDF)
In Brooklyn, Hipster Outreach Effort Heads to Bars
The Squeeze on Al Fresco Dining
Self Storage, Without the Schlepping
Restaurateurs at the Mercy of Modern Ice Machines
For Outdoor Cafes, Getting a License Is No Breeze
Bloomberg Businessweek:
The iTunes of Art: A tech company tried to mainstream digital decor
Barely Visible Makeup: An online-only cosmetics brand for women on the go
Handle With Care: The wine delivery app with a secret stash of affordable gems
Quartz:
Will a new kind of Australian milk help Americans drink it again?
Columbia Journalism Review
Behind Big Oil, the original big business: A review of Steve Coll’s Private Empire
Entrepreneur:
How an Obsessive Movie-Goer Reinvented the Theater's Favorite Food
Grocery Dive:
Grocers are looking beyond prescription sales to succeed with in-store pharmacies
From 2014-2016, I was a regular writer for the Metro and Business sections of the New York Times. I interviewed store owners and colorful shoppers for the paper's Neighborhood Joint column. And I covered startups disrupting their industries for the business section.
Select work:
New York Times Business:
Start-Ups Seek to Take Some of the Pain Out of Moving
Graffitist in Residence? It’s the Latest Hotel Amenity
Spin Class Full? Feel the Burn From Your Living Room
Selling Bottled Water That’s Better for the Planet
A Start-Up That Aims to Bring Back the Farm-to-Vase Bouquet
At Sweetgreen, a Suitcase Full of Cash Won’t Buy You Lunch
New York Times Neighborhood Joint Column:
At Alcone Makeup Shop, Flesh and Blood. And Lip Gloss, Too.
Once Upon a Tart, Reborn in SoHo
For the Sake of Art: Risk and Reward at 2,000 Degrees
The Procrastinator’s $99 Tuxedo
Manhattan Saddlery Is Still Riding Tall on Old Stable Row
Rolling Brogues and Boiling Bacon at Prime Cuts Irish Butchers
Talking Hops at Bitter & Esters in Prospect Heights
A Chelsea Vintage Shop with an Undying Love for Ornaments
Heroes and Hot Dogs in a Changing Bronx
Gym and Yoga Studio in Brooklyn Cater to Hasidim
An Old-School Butcher Shop Endures in SoHo (Just Don’t Call Them Artisanal.)
As a writer for Uncubed, a tech jobs and careers marketplace, I wrote the company’s weekly newsletter, which covered topics like how to land a job, the future of business, and how startups got their starts. For these newsletters I researched and pitched topics that would resonate with our audience and interviewed experts in the tech and startup world.
Select newsletters:
Guide Booked: Journy is a concierge travel service for the rest of us (PDF)
What Primary lacks in Ping-Pong tables it makes up for in healthy perks (PDF)
IBM is changing the world. You can too. (PDF)
Meet Tech’s Real Unicorns – Latina and Black Women Entrepreneurs (republished in Fortune)
The Last Mile Teaches Coding and Entrepreneurship to Prisoners (republished in Fortune)
Apple wanted to highlight its progress in diversity and inclusion with a new page. Working with Apple’s Marcom team in Sunnyvale, I interviewed employees and wrote headlines, body copy, and profiles that brought the company’s diversity stats to life. I collaborated with various stakeholders, such as designers, brand managers, and the UX team, and I regularly presented our work to top Apple executives.
I've always been fascinated with restaurants and have often considered opening my own. Of course, whenever I speak to someone working in the restaurant or hospitality industry, I'm reminded of how hard the work is, and I reconsider.
My food and restaurant writing has appeared in Nation's Restaurant News, Eater, Every Day with Rachael Ray, and Women’s Health, among other publications.
Select work:
Eater:
Is There Life After the Mall for Sbarro?
Why Coffee Delivery Is the Future of On-Demand Ordering
Meet the Lawyer Challenging the Food-Delivery Industry
Celebrating the Wobble Wedge: The Restaurant Industry’s Secret Weapon
Every Day with Rachael Ray:
Fine Dining in Aisle 7 (Grocerants) (PDF)
Food Fanatics / Marketing Magazine for US Foods:
Restaurant Technology Turning Customers Into Regulars
Sharpen Your Restaurant Hiring IQ
Nautilus:
Restaurant Hospitality:
A century of endurance at New York’s Grand Central Oyster Bar
Restaurants are pushing back. Delivery players are listening.
Wired:
Perfect Pints: Enter the Beer Robot (PDF)
Women's Health
More Taste, Less Hangover! (Low-alcohol cocktails) (PDF)
